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25 June 2010

Touch affects cognition

In a mock haggling scenario, those sat on soft chairs were more flexible in agreeing a price. The team also found candidates whose CVs were held on a heavy clipboard were seen as better qualified than those whose CVs were on a light one….Overall, through a series of experiments, they found that weight, texture, and hardness of inanimate objects unconsciously influence judgments about unrelated events and situations. It suggests that physical touch, which is the first of sense to develop, may be a scaffold upon which people build social judgments and decisions.

Category: cognition, perception, sociology | Tag: enaction | Add Comment

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